MarketLine Advantage is useful to anyone studying business, international finance or globalisation, says David Horne, a subject librarian in the Business faculty team.
MarketLine is a leading producer of worldwide company,
industry/market, and country information.
The MarketLine Advantage database provides extensive
coverage via an intuitive interface which allows for both effective browsing and
rapid pinpointing of required content. Its key components are:
·
More than 5,700 industry
profiles, which include Porter’s Five Forces analysis;
·
Over 32,000 company profiles
providing SWOT (strengths, weaknesses, opportunities and threats) analyses, with
separate sections of MarketLine Advantage focusing on company news, case
studies and financial deals;
·
Country reports
analysing the political, economic, social, technological, legal and
environmental (PESTLE) situation in 50 major countries;
·
A Databases option,
where various types of customised data, such as country statistics and fast
moving consumer goods market analytics, can be generated from the data sets in
MarketLine Advantage.
While some MarketLine reports are accessible via other
interfaces (e.g. Business Source Complete) these represent only a small
fraction of the content of MarketLine Advantage. You may also have known these
reports by their former brand, Datamonitor.
MarketLine Advantage will be of interest not just to
Business School staff and students but potentially to anyone studying aspects
of globalisation, and the global marketplace.
Access MarketLine Advantage from:
- the Companies and Industries library guide
- or the Databases menu:
If you have questions or comments about using
MarketLine Advantage, contact a librarian in the Library Business and Economics Team
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