"If you want people to read your papers, make them open access, and let the community know (via blogs, twitter, etc) where to get them. Not rocket science. But worth spending time doing"; (Terras 2012).
When working with social media you need to establish a digital presence to meet a larger online audience. You can attract loyal followers by regularly posting, reposting and offering a range of emotions and opinions to maintain interest. You can easily measure your popularity by monitoring statistics on downloads, likes, dislikes and links
By publishing your research on an open access platform you can generate scholarly use, producing greater download counts and citation usage. By taking this initial step you open your research up to the public, increasing its impact. Find out all you need to know about publishing in an open access journal.
Similar to twitter, blogging offers informal conversation to promote your research. It’s an easy platform to add presentation slides, videos & link other supporting data. Blogs also work well for researchers collaborating in small groups and for generating exchange on research topics. When writing blogs, don’t hold back. Share your knowledge and opinions, but keep it informal, short and ‘punchy’.
The best thing about figshare is that it has an ‘altmetric badge’ that can automatically track all the discussion your research has generated on social media.